Crafts Council Senior Website and Digital Manager

Job Title
Senior Website and Digital Manager

Contract/ Hours
Permanent, full time, 36.25 hours per week. To commence as soon as possible from February 2025 onwards

Location
Crafts Council Office and Gallery is based on the Pentonville Road in Islington, London, with some hybrid / home working.

Salary
£43,500 gross per annum based on full-time working

Reporting to
Currently our Executive Director

Managing
Currently a Digital Marketing Officer with other roles being scoped

Working with
Our Senior Salesforce Manager and project teams including Membership, Learning and Participation and Collect, and digital suppliers

About the Role

At a time of rapid digital change, we want our online presence to feel welcoming, accessible and imaginative; a place where audiences can discover, connect and enjoy craft.

As Senior Website and Digital Manager you will lead the development, performance and user experience of our digital platforms. You will ensure our website, digital tools and online journeys are effective, accessible and aligned with our organisational priorities; from membership recruitment to craft education, exhibitions, commercial hires, advocacy and sector support.

This role combines digital expertise with leadership of our content function. You will oversee a small, skilled team delivering high-quality digital content, newsletters and social media outputs, ensuring coherence across all channels.

You will work closely with our Senior Salesforce Manager to ensure digital decisions are grounded in evidence and support our organisational ambitions for audience reach, engagement and conversion.

Core Accountabilities

Website Performance & Optimisation

• Own the performance, accessibility, usability and optimisation of Crafts Council’s website.
• Ensure clear, effective user journeys that support priority outcomes: membership growth, Craft School engagement, event bookings, gallery hires, maker discovery and sector insight.
• Lead SEO strategy and oversee search performance.

Digital Roadmap & Technical Oversight

• Manage the website roadmap, CMS governance and relationships with digital agencies.
• Oversee upgrades, new features, integrations and digital developments aligned with business needs.
• Oversee our membership, events and donations platform (Beacon).
• Maintain platform security, stability and compliance.

Content Pipeline & Editorial Leadership

• Lead the planning and coordination of digital content across website, email and social media.
• Manage team members to ensure storytelling is coherent, timely and aligned with brand tone.
• Ensure accessibility and inclusive design across all digital content.

Analytics, Insight & Continuous Improvement

• Translate digital data into actionable improvements to user journeys, content and campaign execution.
• Collaborate with the Senior Salesforce Manager to align dashboards, KPIs and reporting cycles.
• Champion a test-and-learn culture across digital channels.

Team & Resource Management

• Manage and develop a high-performing digital and content team.
• Oversee departmental budgets for digital development, content tools and freelance support.
• Support wider colleagues to confidently use digital platforms.

How to Apply

Please provide a CV and covering letter including the following information:

• Your interest in this position and working for us
• Your relevant knowledge, skills and experience
• Your interests, qualities and values
• Tell us a little about a creative experience that inspired you.

Please email your CV and covering letter to [email protected].

We will happily accept a recorded statement (video or audio) in place of a covering letter.

Deadline for applications: 12 noon Wednesday 28th January 2026

Online interviews: Week of 9th to 12th February 2026
Please email [email protected] to submit applications, if you have any questions, or to request information in an alternative format. Please let us know if you would like to arrange for an informal conversation prior to making an application.

Please complete our anonymised Equal Opportunities Monitoring Form here. We use this information to monitor and improve how we are doing to attract the best talent that is representative of the UK population, and to help us report our progress to our supporters.

To apply for this role, you will be eligible to work in the UK. Any offers of employment will be subject to securing two satisfactory references and proof of right to work. We regret that we are not currently a sponsoring organisation.

An enhanced DBS (Disclosure and Barring Service) check is required for any role working directly with children, young people and / or vulnerable adults. This check will ordinarily be conducted once an offer of work has been made and prior to commencement of relevant roles. Checks will be repeated every two years